Marketers and business leaders have heard the saying, “It’s cheaper to keep a customer than acquire a new one.” Usually, this comes up in conversations regarding B2B marketing strategies, but it also applies within the realm of B2C brands — especially restaurants.
The best customers are returning ones as members of top-performing loyalty programs are 77 percent more likely to choose their brand over competitors.
In our current, ever-changing environment brands need to create intentional moments of engagement and inspiration because it’s what people crave. Loyalty programs create those moments and start those familiar brand conversations, giving customers extra incentive to come back and stay engaged.
Incorporating Loyalty Programs with SMS
Many restaurants automatically use traditional strategies such as punch cards to create loyalty programs. Consumers today are digitally-focused and don’t want to rely on those practices — neither should businesses. Digital channels offer a more streamlined approach, making it more intuitive for
Article source: https://modernrestaurantmanagement.com/enticing-restaurant-customers-with-loyalty-programs-and-sms/
Recent Comments