When Should Bank Marketers Text Clients? (Hint: Not Often) | ABA Banking Journal

By John Oxford

There is a heavy debate brewing in the marketing community over the future use of text message marketing. In this, there is also a rise of text message providers selling services to engage your clients via the delivery of SMS and MMS marketing.

You, as a bank marketing professional, probably receive a request for a demo a few times a month. And there is nothing wrong with a business trying to sell their services. However, for the purpose of this column, we are going to provide an opinion on text message marketing, why we should pay attention to history, and what are the best ways for banks to use text messaging as a service tool.

Let’s first define what SMS and MMS are for purposes of our own understanding. SMS stands for short message service and is interchangeable for text messaging in most terminology. It has no picture

Article source: https://bankingjournal.aba.com/2021/02/when-should-bank-marketers-text-clients-hint-not-often/