The influence of SMS marketing

For a long time there were arguments that bulk SMS communication would become irrelevant in the face of instant messaging apps like WhatsApp and Telegram and South Africa’s discontinued Mxit.

But, this chap called SMS has stayed relevant and it continues to be used by universities, government departments and businesses to communicate with customers.

Remember that old school pager? Yeah those were the days, classic! Let’s not waste time showing our age …

Here’s how SMS marketing has managed to remain relevant: 

It aids marketing during a crisis

SMS was and still is a popular way for bands and organisations to communicate with audiences and the public at large — especially during times of a brand or global crisis. 

Think about the global Covid-19 pandemic. It has been a fundamental communications tool used by governments to send residents SMSs on how to stay safe and other necessary updates. And for brands, such as banks, Article source: https://www.mediaupdate.co.za/marketing/150190/the-influence-of-sms-marketing