With over 240 million consumers and hundreds of targeting attributes, SMS offers a variety of offline and online consumer segments for advanced targeting, data enrichment, analytics, and measurement across multiple digital channels. SMS now also offers a high-quality raw location data set, powered by Great Data Lake, that strongly helps with mapping signals in various use cases including transportation analytics, city planning, survey and mapping activities, mobility, identity, mobile/app analytics, and ad-tech targeting and measurement.
“SMS continues to build a strong presence online with our proprietary consumer-based data solutions. Our location data offering, for example, adds another layer of value to both new and existing mobile partners in ad-tech,” said Lon Mandel, CEO of SMS. “We are excited about our
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