Mitto research shows B2C marketers plan to prioritize customer experience through contactless customer engagement and SMS digital communications
Digital communications deliverability is the biggest perceived barrier to implementation
Mitto, a leading provider of global omnichannel communications solutions, today revealed the results of its State of Customer Engagement in B2C Marketing survey, issued in conjunction with global research firm Demand Metric. Designed to take a pulse check of how B2C enterprise marketers in the U.S. are using and plan to use digital communications in their customer engagement efforts, the results point to nearly all marketers (90%) taking ownership of the customer experience (CX) moving forward. This is coupled with an uptick in digital communications usage to drive customer engagement, which two-thirds expect to deliver CX success.
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Article source: https://martechseries.com/sales-marketing/customer-experience-management/top-marketers-say-sms-performs-better-than-any-other-channel/
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