Nurturing customer relationships across opt-in marketing channels is essential for ecommerce sales growth in 2021
Omnisend, the email and SMS marketing automation platform built for ecommerce businesses, has released its year-end report for DTC brands titled 2020 Ecommerce Statistics Report: Email, SMS Push Messaging Insights For 2021.
Omnisend’s report found that opt-in channels are a must for ecommerce brands — conversion rates for email, SMS, and push messages all increased by 100% compared to 2019. Automated messages generated 29.4% of email orders while accounting for only 1.8% of total email sends whereas, in 2019, automated emails generated 17% of email orders and accounted for 1.1% of email sends.
Marketing Technology News: Uberall Appoints SaaS Revenue Leader Article source: https://martechseries.com/content/email-mktg/omnisend-2020-report-finds-automated-email-and-sms-messages-sent-to-customers/
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