SAVANNAH, Ga. (WSAV)—Leading up to the January fifth runoff elections, Georgia voters are receiving more campaign ads via text message now more than ever.
WSAV NOW reporter Claire Going spoke with experts about how text marketing is expected to influence election behavior in 2021.
A record number of Americans turned out to vote in the 2020 presidential race between President Donald Trump and President-Elect Joe Biden despite the pandemic.
CEO of Gupshup Beerud Sheth, the world’s largest developer of AI smart messaging, says that’s because campaigns connected with constituents using text messaging more than any previous election.
“It’s certainly an important communication tool and in contrast with social media, it allows you to have private, almost personal conversations,” Sheth said.
Sheth says it’s likely campaign texts will have a similar impact on the January runoff elections. 98 percent of people who get a text message will read it—and 90 percent will
Article source: https://www.wsav.com/now/text-campaigns-to-influence-senate-runoff-elections/
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