Steps Cannabis Retailers Can Take to Curtail Spam Telemarketing and Avoid Legal Woes

This story originally appeared on MJBizDaily

Unlike mainstream retailers, cannabis retail businesses can access only a limited number of platforms to communicate with customers.

Social media and traditional marketing and advertising outlets are often unavailable to cannabis businesses, making it even more important that retailers use available marketing tools as effectively as possible.

For the vast majority of cannabis retailers, text-message marketing is a literal lifeline to consumer audiences.

Text messages have a 98 percent open rate and 90 percent are opened within three minutes of being sent, making text-message marketing the most efficient way to engage with customers.

But spam text messages are on the rise, inundating Americans with unsolicited messages that are both a nuisance and a legal liability.

Cannabis retailers – held to some of the strictest regulations for text-message use – are leading by example, taking steps to curtail the alarming

Article source: https://www.greenentrepreneur.com/article/361852