The mGage team looks at how SMS can play its part in keeping shoppers safe during the pandemic.
More than 65 per cent of online shoppers are browsing and buying from their mobile devices. The COVID-19 pandemic has accelerated this trend significantly. According to ReadyCloud Suite, eCommerce has grown more than 32 per cent in 2020 while Baymard reports that buy online, pick up in-store (BOPIS) orders have surged 259 per cent. Whether customers prefer to shop online or in-store, brands must find innovative ways to give them a safe and enjoyable shopping experience. Here are just a few ways text messaging can help retailers facilitate a touchless approach.
Set Up Shopping Appointments
For stores with limited space, overcrowding may become a concern during the busy holiday season. You can facilitate social distancing via text by enabling customers to set up a shopping appointment, receive
Article source: http://mobilemarketingmagazine.com/how-retailers-can-facilitate-social-distancing-using-text-messaging
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