(Editor’s note: This story is part of a recurring series of commentaries from professionals connected to the cannabis industry. Jeffrey Harris is co-founder and CEO of Springbig, a Florida-based cannabis marketing, communication and CRM software company.)
Unlike mainstream retailers, cannabis retail businesses can access only a limited number of platforms to communicate with customers.
Social media and traditional marketing and advertising outlets are often unavailable to cannabis businesses, making it even more important that retailers use available marketing tools as effectively as possible.
For the vast majority of cannabis retailers, text-message marketing is a literal lifeline to consumer audiences.
Text messages have a 98% open rate and 90% are opened within three minutes of being sent, making text-message marketing the most efficient way to engage with customers.
But spam Article source: https://mjbizdaily.com/how-cannabis-retailers-can-curtail-spam-telemarketing-avoid-legal-woes/
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