Mikaela McLaughlin, VP of Retail Business Development for the digital marketing platform Springbig, says that when she came to the company two and a half years ago with a marketing and advertising sales background, she immediately felt the pain of cannabis retailers not having the standard options that most companies do because of stringent regulations. Since then, she’s worked to implement Springbig into more than 1,600 cannabis dispensaries nationwide, including some of the highest-volume locations in the U.S., providing streamlined solutions to customer acquisition, loyalty programs, text message marketing and more.
In an interview with Cannabis Dispensary, McLaughlin shares her six top tips for cannabis dispensaries to improve and accelerate their loyalty program and text message marketing programs.
1. Understand the Tangible Value of Text Message Marketing
Text message marketing is a way to get directly in front of consumers and patients who won’t see a dispensary’s advertising
Article source: https://www.cannabisdispensarymag.com/article/6-tips-enhancing-loyalty-text-marketing/
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