EZ Texting’s Sales Team Is Using These Two Frameworks to Close More Deals. Here’s How.

At EZ Texting, VP of Revenue Navin Jagannath recently turned his attention to a new form of problem-solving. Its name? The Challenger methodology. 

Over the past few weeks, the SMS messaging platform’s customer team has been leveraging the sales model, which focuses on teaching as opposed to relationship building, in order to create a cohesive product pitch, beginning with marketing and ending with post-sales. 

“In the past, we’ve followed whatever our Salesforce pipeline has dictated as we’ve moved forward,” Jagannath said. “The Challenger framework allows us to make sure that we have structured content, collateral and talk tracks from the top of the funnel all the way through to renewal and retention.”

But if Jagannath has learned anything in his role over the last few years, it’s that neither consumer outreach nor training methodologies exist in a vacuum. 

“The Challenger methodology and JTBD complement each other at their core,”

Article source: https://www.builtinaustin.com/spotlight/2020/12/04/ez-texting-sales-team-challenger-methodology