Fall may mark the turning of the season but it also heralds one of the busiest and most profitable quarters for consumer spending. With Black Friday and Christmas around the corner, there’s no better time to spiff up your business’ email marketing strategy for more focused outreach, sustained customer engagement, and targeted results into the next year.
Many consumer retail and ecommerce businesses make the majority of their sales between Thanksgiving and Christmas, especially now that COVID-19 has the majority of consumers shopping online for safety reasons. A Survey from the National Retail Federation (NRF) breaks down where consumers did their holiday shopping in 2019 (see Statista chart below). With various bricks and mortar stores on lockdown, expect online retail to get a significant boost over these numbers for 2020 holiday sales.
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Article source: https://www.pcmag.com/how-to/7-key-email-marketing-tips-for-fall
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