SMS text messaging has become a de facto tactic that beauty brands are employing in the pandemic, and acne brand Peace Out Skincare is positioning it as a key strategy for continuing its rapid growth.
Peace Out first began using SMS text messaging in mid-July and has ambitiously scaled it in the months since. Between August and October, SMS has driven 18%-34% of its total sales per month, or over $150,000 in revenue, said Junior Scott Pence, Peace Out Skincare co-founder. The company currently over 15,000 SMS subscribers and its conversion rate for texts is 35%. Every month, Peace Out reevaluates its marketing strategy for SMS messaging, and in December, the main focus is holiday sales. Overall, Peace Out Skincare experienced 300% sales growth and reached $12 million in total sales in 2019, according to previous Glossy reporting. Peace Out expects to double sales this year to over $20
Article source: https://www.glossy.co/beauty/peace-out-skincare-looks-to-sms-text-messaging-to-drive-holiday-sales/
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