By Craig Kaliebe, Distribution Sales Manager, APG Cash Drawer
Developing a marketing plan for POS software developers and channel partners is challenging in normal times, a pandemic can make it downright stressful. What do you do when you can’t meet customers face to face and everyone is worried about getting infected? Those are the questions we posed during a recent RSPA Symposium on adapting marketing plans for the COVID-19 pandemic.
Moderated by Breanna Brown, Global Marketing Manager at APG, the session panelists were James Korte, Manager of Digital Marketing Strategy at BlueStar; Brianna Moriarty, Partner Development Manager at Star Micronics; and Niala Kalola, Digital Marketing Manager for POS Nation. Each speaker shared their experiences in how they have pivoted their marketing strategies to adjust to new realities. One thing everyone agreed
Article source: https://www.varinsights.com/doc/resetting-marketing-priorities-for-pos-resellers-during-a-pandemic-0001
Recent Comments