Scotland-based Melrose Labs is launching a cloud-based mobile messaging platform on December 14, 2020, that will significantly lower barriers to entry in mobile messaging and encourage new entrants.
SMPP SMS Gateway enables mobile messaging providers and enterprises to operate their own mobile messaging gateways and provide a host of new services to their customers, including services in the fast-growing application-to-person (A2P) SMS segment, which has been valued at $17bn globally and is expected to reach $26bn in 2022*.
By providing best-in-class gateway capabilities at a lower cost, Melrose Labs hopes to empower new entrants and spur innovation in a marketplace currently dominated by a few large players.
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Existing mobile messaging providers are also keen to access the growing market for rich
Article source: https://martechseries.com/mobile/mobile-marketing/melrose-labs-looks-disrupt-cpaas-messaging-smpp-sms-gateway/
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