SMS is one of the most effective ways for franchise systems to communicate. Here are five ideas to help you get started. The challenge with franchise marketing is that two layers need attention:
- Franchisors must create a profitable brand and business model that is easy to replicate.
- Franchisees must help maintain a brand’s reputation for it to retain its value.
For instance, franchisors must not only develop a plan to get franchisees on board and market the overall brand, they then must help these franchises to market themselves locally.
To complicate matters further, however, 42% of franchise professionals no longer feel traditional marketing channels are worth the investment. It’s a challenge that requires careful consideration.
The good news is that one communication channel stands head and shoulders above the rest: SMS. Over the past decade, we’ve seen franchisees
Article source: https://www.franchising.com/articles/5_ideas_to_get_started_with_smstext_messaging_to_reach_customers__prospects.html
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