Attentive, the personalized text messaging SaaS platform for innovative brands and organizations, announced its integration with Optimove, the science-first relationship marketing hub, empowering customers to engage consumers using personalized text messaging alongside any 1:1 marketing channel while delivering a unified experience across them all.
This integration—which allows for the real-time transfer of email data collected via Attentive to Optimove—provides the ability to personalize customer experiences across all touchpoints, ensuring cross-channel communications remain aligned and on brand.
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“We are pleased to bring this integrated solution to the market with our partner Optimove,” said Allison Kelly, Head of Growth Strategy at Attentive. “There’s more to come—and we believe our mutual
Article source: https://martechseries.com/mobile/mobile-marketing/attentive-optimove-announce-integration-leading-sms-relationship-marketing-platforms/
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