In this post-COVID-19 era, our jobs as marketers are tougher than ever. Most of us are working remotely, and so are many of the consumers we aim to reach, many of whom are on increasingly tight budgets and feeling anxious about engaging with brands in-person at brick-and-mortar locations. As marketers grapple with how to reach customers in what is still a largely stay-at-home world, mobile marketing is as important as ever.
In fact, now is the time for marketers to take a closer look at mobile marketing, specifically SMS, not just as a channel, but as an integral part of their business strategy.
Here’s why:
Mobile is everywhere, all the time
Let’s face it: we’re glued to our phones. According to Pew Research Center, 96% of U.S. adults own a cell phone.
Given the sheer size of this captive audience, marketers should put
Article source: https://www.clickz.com/in-a-stay-at-home-world-mobile-marketing-matters-heres-why/263351/
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