WPP Acquires Velvet Consulting

WPP announced that Wunderman Thompson has acquired Velvet Consulting, a leading French customer experience consultancy.

By combining marketing, data science, and technology, Velvet Consulting enables its clients to better understand and communicate with consumers to deliver business growth.

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The acquisition supports WPP’s wider strategic transformation, a key part of which is an investment in technology services. In particular, Velvet Consulting’s expertise in omnichannel consumer engagement further strengthens WPP’s end-to-end marketing and technology consulting services in France.

From strategy through to technology implementation, Velvet Consulting provides a fully-integrated global consulting approach to help businesses become more client-centric by combining marketing, data, digital, technology, and creativity. Velvet’s technology partners include Article source: https://martechseries.com/sales-marketing/customer-experience-management/wpp-acquires-velvet-consulting/