Vinomofo has seen a five-fold increase in re-engaged customers and chalked up record-high customer satisfaction scores off the back of efforts to integrate channel communications and create a 360-degree customer view.
The online wine retailer was founded in Australia in 2011 and works to the goal of delivering ‘100 per cent happiness’ to consumers. Today, the business operates in Australia and Singapore and differentiates through a combination of curated wine selections, special deals and a refund policy if you don’t like the wine you pick.
Up until 18 months ago, the marketing team had been using multiple tools to manage data and communications for cross-channel activities. There was also a heavy reliance on email marketing as
Article source: https://www.cmo.com.au/article/682650/how-sms-360-degree-customer-view-helping-vinomofo-retain-customers/
Recent Comments