SMS as an essential component of an omnichannel marketing strategy

The mGage marketing team discusses the importance of leveraging text messaging as part of an omnichannel marketing strategy

Consumers hold brands to higher marketing standards than ever before. It’s no longer enough to rely on a ‘one size fits all’ advertising approach. In fact, when consumers view a consistent message across multiple channels, they increase their purchase intent by 90 per cent and improve their perception of that brand by 68 per cent[1]. In many ways, marketing has become a two-way conversation between brands and consumers. Companies that leverage SMS as part of their omnichannel marketing strategy are better able to build relationships with customers and prospects, and ultimately make more sales.

Text messaging is considered one of the strongest marketing channels but leveraging it as part of an overall omnichannel strategy makes it even stronger. Compared to email and

Article source: https://www.mobilemarketingmagazine.com/sms-as-an-essential-component-of-an-omnichannel-marketing-strategy-mgage