Your audience willingly involves itself in opt in text message marketing campaigns. You can send text messages to random people and hope it reaches your potential customers who might convert. A better approach would be first building a list of contact numbers of your potential customers and then reach out to them to pitch what you offer. Building an opt in contact list would be time-consuming and requires smart work, but the benefits make it worth the effort. 

You Don’t Violate any Law

The first and foremost benefit of sending opt in text message is that you won’t be breaking any laws. TCPA (Telephone Consumer Protection Act) has strict rules that every business has to follow. That’s why it’s better to send text messages with the consent of the receiver. 

Recipients Don’t Get Annoyed

Text messages went out of fashion when businesses used them for their aggressive marketing. People easily

Article source: http://www.businessmole.com/four-benefits-of-opt-in-text-message-marketing/

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