LiveChat Software, a provider of a SaaS-based suite of products for managing business communication, now allows brands to send and receive text messages while contacting their customers through its chat software. The new solution combines LiveChat’s technology with the features of Twilio. Although people have different preferences when it comes to communication with businesses, the trend for using messaging platforms within customer service has increased over recent years. In addition to popular applications like Facebook Messenger or WhatsApp, consumers also want to be able to use native texting apps, which are already installed on their smartphones. With the LiveChat/Twilio SMS integration, companies are now able to meet that demand and let people message them and receive answers.
Marketing Technology News: TA Article source: https://martechseries.com/sales-marketing/b2b-commerce/customer-service/livechat-adds-text-messages-integration-customer-service-platform/
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