The following is a guest post from Seujan Bertram, VP of global operations at OpenMarket. Opinions are the authors’ own.
For some time, SMS has been the go-to platform for communications that are personalized and guaranteed to reach the recipient. The accessibility and ease of which SMS can be tailored to customers suggests brands still use it to connect with customers around the world.
The success of SMS lies in its delivery success and read rate. Open rates for SMS near 98%, whereas email can only offer open rates that hover around 20%. Simply put, text messages are more likely to be read than an email.
As brands and public bodies try to stay connected to consumers amid the COVID-19 pandemic, SMS has become an even more essential channel to facilitate open communication. Mobile operators are working hard alongside messaging solutions providers to ensure valid and necessary COVID-19 content is getting through
Article source: https://www.mobilemarketer.com/news/the-fight-against-covid-19-spam-and-smishing-attacks/581242/
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