Mapp, the international provider of insight-led customer engagement, is expanding its modular marketing platform Mapp Cloud with a comprehensive product update.
The Summer Update consists of 17 new functions and optimizations that improve efficiency across marketing analytics, customer intelligence and cross-channel marketing.
Special emphasis has been placed on improving the ease of mobile marketing, while creating better links between the individual Mapp modules and third-party systems. This quarterly product expansion furthers Mapp’s leading role as a platform for insight-led customer engagement.
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Michael Diestelberg, VP Product Marketing at Mapp, comments: “More than ever, digital marketing is focused on cost efficiency. For marketing teams, reliable, data-based insights for the targeted activation of end consumers are, therefore, all the
Article source: https://martechseries.com/sales-marketing/customer-experience-management/mapp-releases-summer-update-location-based-targeting/
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