Brief:
- Chipotle Mexican Grill is giving mobile users a chance to win free guacamole for a year by guessing secret passwords in text messages. The fast-casual chain’s “Unlock the Guac” challenge is part of its yearly celebration of National Avocado Day on July 31, per an announcement.
- To participate in Chipotle’s challenge, smartphone users need to send a text to 888222 and correctly guess the secret password for one of six Chipotle Rewards accounts that are pre-loaded with 52 free guacamole rewards. The challenge will have six guessing periods between 8 a.m. PT today and midnight tomorrow. Chipotle will provide clues to the secret passwords on its Instagram, TikTok and Twitter accounts.
- Chipotle also is offering all 15 million members of its loyalty program free guacamole with any entrée on National Avocado Day. The company will automatically put the offer in their Chipotle Rewards wallet on July 31. Non-members need to
Article source: https://www.mobilemarketer.com/news/chipotle-unlocks-free-guacamole-with-sms-social-guessing-game/582478/
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