How to Retain Newly Acquired Digital Consumers

The COVID-19 pandemic has made customers hyperaware of physical touch points while shopping, so it comes as no surprise that retailers across verticals have seen substantially more customers opting to use their digital commerce experience (DCXs).

For many c-stores offering a digital experience today, their DCX consists of an online ordering interface, SMS or email marketing program, or mobile app featuring order ahead and/or a loyalty program.

This growth in usage has rewarded retailers with a swell of newly acquired and activated digital consumers; however, user retention rates have lagged behind other verticals, which means convenience and fuel retailers must now pivot to focus on more critical phases of

Article source: https://cstoredecisions.com/2020/07/28/how-to-retain-newly-acquired-digital-consumers/