The humble text message has come a long way from the first “Merry Christmas” message sent in December of 1992. Today, there are about 6 billion SMS messages sent every day in the United States, and over 2.2 trillion are sent each year. SMS (short message service) marketing has proven to be a simple and powerful tool that brands are utilizing more than ever during COVID to communicate with receptive customers. With higher open rates than email, as well as the potential for immediate results and positive customer reception when utilized tactfully, SMS marketing is positioning itself in the current moment to have serious staying power, even long after the COVID-19 crisis is behind us.
During these past few months, DTC e-commerce brands have been flocking to SMS marketing even more than traditional brands as they pivot away from flashier marketing channels.
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