How Email Marketing Will Evolve in the Next 5 Years

Ever since the first email blast was sent in 1978, email marketing has been evolving to keep up with changing customer expectations and technological developments. 

With a tool that enables us to reach millions of potential customers with the click of a button, it’s tempting to send out mass promotional emails that reach the maximum number of people possible, but besides having been done to death, that means missing out on huge opportunities. Over the years, email marketing has steadily been moving away from the newsletter and promotional blast to behaviorally driven, event-triggered, one-to-one messaging. In one word: personalization.

Personalize and Automate

We’ve already been through personalization in a sense — starting with the basics like name and workplace. But that’s simply not enough. Today’s consumers are more demanding than ever and, even if unconsciously, expect personalization at higher levels. Demographics just don’t cut it anymore, you must be

Article source: https://gritdaily.com/how-email-marketing-will-evolve-in-the-next-5-years/