Up until around 2005, toll-free numbers offered companies a competitive advantage since most consumers were still charged for long-distance calls. As cellphones became more ubiquitous and affordable, cost-free calling was no longer the most significant factor to the customer. Used by some of the biggest and oldest brands, toll-free numbers—also referred to as 800 numbers, with variations including 888, 877, 866, etc.—still hold tremendous value for businesses, especially considering that consumers are likely to associate them with not only a larger, national, established business but also one that values customer relations. Online businesses find them attractive because they’re not tied to a local number (and by extension not tied to a physical location). And toll-free numbers, particularly vanity toll-free numbers such as 1-800-FLOWERS and 1-800-PLUMBER, are also easier to
Article source: https://www.destinationcrm.com/Articles/Web-Exclusives/Viewpoints/1-800-TEXT-Enable-Your-Toll-Free-Number-for-SMS-141673.aspx
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