GOLDEN, Colo., June 25, 2020 /PRNewswire/ — Ascent360, a top customer database platform (CDP) provider, is partnering with Blue Mountain Resort to expand omnichannel outreach. The resort chose Ascent360 for its reputation as a leader executing proven marketing campaigns for the resort industry.
Blue Mountain Resort is a family-focused, all-seasons resort in the Pocono Mountains, 90 minutes from both Philadelphia and New York. Home to 40 ski trails, 16 lifts and the biggest vertical drop of any location in Pennsylvania, Blue Mountain is a popular skiing destination, but also features year-round activities such as camping, hiking and kids’ adventure courses.
To draw year-round business to these family-friendly offerings, Blue Mountain wanted to send personalized offers to customers through diverse channels. However, their resources were limited, and customer data was siloed in disconnected systems, including point-of-sale software, lift-ticket scanners and equipment rental databases.
“As a family-oriented resort, we wanted to
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