This week saw the launch of three interesting tech-based cannabis products.
Springbig launched a new brand marketing platform; Elements of Green debuted its hemp-based CBD eCommerce marketplace in Europe; and Greenlane Holdings Inc. (NASDAQ: GNLN) unveiled a product verification program.
Springbig
Springbig, a cannabis CRM and loyalty marketing company, launched a direct-to-consumer brand platform for the cannabis industry that allows brands to directly reach their customers via MMS and SMS.
Twelve national and local brands including Pax Labs, Jetty Extracts, Dixie Brands, Grizzly Peak, Oh Hi Beverages and Coda Signature have already partnered with the platform.
Springbig expects to work with an additional 20 brands by mid-July.
“With the launch of springbig brands, we are leveraging our customer base and retail network to help brands not only reach their target consumer audiences but also offer the ability to place brand marketing messages directly into the smartphones of cannabis consumers,” founder and CEO Jeffery Harris told Benzinga. “Cannabis brands now have the opportunity
Article source: https://www.benzinga.com/markets/cannabis/20/06/16304516/new-cannabis-tech-brand-marketing-platform-e-commerce-tool-product-verification-program
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