The new updates aim to position Act-On to transform traditional lead management into marketing automation that gives users complete control over their customers’ brand experiences across all digital touchpoints.
These updates include:
- Event triggers designed to send real-time digital messages based on user interaction in various channels;
- Interactive reporting that identifies patterns and measure campaign and experience success;
- Transactional emails that deliver critical non-promotional communications;
- SMS messaging designed to improve operations and buyer conversations by connecting the buyer to their preferred channel; and
- Enhanced content creation tools that allow marketers to create and edit their content more efficiently.
“Even in tough times like those we face now, marketers are optimists and solution-finders,” says Kate Johnson, CEO of Act-On, in a statement. “Act-On was founded on a fierce dedication to helping our customers succeed, which is at the heart of our new look and enhanced platform. For over a decade, we’ve helped marketers evolve and grow their businesses
Article source: https://www.demandgenreport.com/features/news-briefs/act-on-pivots-to-growth-marketing-announces-software-brand-updates
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