As states begin to loosen restrictions to allow for in-person shopping, retailers are wondering what it will take to lure people back to their stores. According to a recent survey, 67% of consumers say they still aren’t comfortable with the idea of going into a retail clothing store, and just 34% of adults think states should allow retail businesses to be open at all.
By most measures, it appears that retailers have a tough road ahead of them. While deep investments into ecommerce and steep discounts on existing merchandise are expected, many retailers are exploring other avenues in a bid to connect with customers and offer a sense of assurance during the pandemic. Mobile messaging platforms are being utilized in new and unexpected ways. With open rates close to 100%, texting has become the communication channel of choice during the ongoing pandemic.
Here are seven examples of ways that retailers are
Article source: https://streetfightmag.com/2020/05/21/7-ways-retailers-are-using-mobile-messaging-to-connect-during-the-pandemic/
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