Retailers have used SMS marketing for several years, but the promotional method is always evolving. SMS marketing is another term for text message marketing. When applied to the retail sector, the possibilities are virtually endless. People are accustomed to both receiving and sending texts, so using them to engage with retail brands should come naturally to your target audience.
Let’s look at four SMS marketing trends and how to take advantage of them:
1. Purchasing Swipe-to-Text Snapchat Ads
Snapchat recently launched a new ad format in the United States that enables swipe-to-call or swipe-to-text functionality. The company brought it to the Middle Eastern market, then introduced it to the U.S. a couple of months later.
Other kinds of swipe ads usually open a mobile browser window and prompt a person to download an app or visit a website. However, asking a person to text a business could get them connected with it faster.
If
Article source: https://www.mytotalretail.com/article/4-trends-in-sms-retail-marketing-and-how-to-use-them/
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