Nick Millward, VP of Europe at mGage, looks at the importanrt role SMS can play in keeping customers and employees informed during the current crisis.
As COVID-19 continues to cause worldwide disruption, mobile messaging has become an even more vital communications channel in today’s world. Organizations must have a reliable way of keeping in touch with consumers, contacts, and employees.
Mobile messaging is a form of communication that many people know how to use, regardless of their demographic, and it has an immediacy that is needed for delivering messages during these difficult times. With 97 per cent of people using a text-based messaging service daily, brands must look at embracing this method as a way of staying connected to their customers during these extraordinary times.
At times like these, with more people working from home, businesses have a responsibility to effectively
Article source: https://mobilemarketingmagazine.com/brands-should-utilize-sms-to-stay-connected-to-customers
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