A lot can happen in a week, and a lot has happened indeed. Our weekly key insights this week brings you an eagle-eye view of the marketing space, across silos in customer experience (CX), agile marketing, and lots more.
Data and silos in CX
According to content services firm Nuxeo, 63% of UK shoppers stated that exceptional CX boosted their brand loyalty. Data is a waste unless it’s used as fuel to drive a premium customer experience (CX).
CSG commissioned a Forrester study on CX, silos, and data management. Of the decision-makers surveyed, 38% of respondents mentioned that internal silos were a top challenge for delivering great CX. These insights speak for underutilization of data for improving and personalizing customer experiences:
- 57% agreed that the CX budget was spread across various departments to create a more integrated CX plan
- 85% of companies surveyed said they had
Article source: https://www.clickz.com/key-insights-agile-marketing-adoption-when-data-doesnt-sing-with-cx-opportunities-lost-ecommerce-rises-again/261570/
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