Survey Reveals Nearly Half of Consumers Welcome Texts from Brands, a Significant Behavior Shift that Paves the Way for SMS Marketing to Become Top Revenue Channel for D2C Brands
High-Growth Women’s Healthcare Brand, Lauren Bosworth’s Love Wellness, Sees Instant ROI with SMSBump by Yotpo
NEW YORK, May 6, 2020 /PRNewswire/ — Yotpo, the leading eCommerce marketing platform, has announced that, in light of a recent consumer survey conducted in April 2020, consumer use of mobile commerce has accelerated to position SMS as the best channel for brands to drive engagement and sales. To support this shift, Yotpo is making it easier than ever for brands to get started with SMS marketing by waiving the base package fees for small businesses on its industry-leading Article source: https://finance.yahoo.com/news/yotpo-fast-tracks-product-innovation-140000435.html
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