Many of us are glued to our computers, phones, digital tablets and televisions during this time of social distancing and the new work-from-home reality.
Clients, colleagues and students have been asking me to help them understand how to continue to message customers, clients and prospects in a sensitive and effective manner through digital channels.
It is true that the economic impact of the coronavirus pandemic will be enormous and disruptive. It is important, however, for businesses to continue marketing activities if possible in order to be better positioned for growth in the future.
I recommend adopting the following phased approach to marketing and communications messaging.
Highlight Your Availability
Send communications via texts, phone calls, social media and emails to your current clients and customers to inquire as to their health, the health of their families and their current personal needs. This is the time to
Article source: https://westfaironline.com/124010/robin-colner-a-guide-to-reboot-marketing-activities-during-and-after-covid-19/
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