SMS messages are powerful for transactional communication. The messages are easy to write when the content contains only a shipping notice or an access code. But composing marketing SMS messages can be much more challenging.
For example, to avoid an ellipses (…) or ensure that a message is not split in two, limit the message to just 160 characters in the United States (the limit varies by country).
The context of SMS messaging (also known as text messaging) is unique. An omnichannel retailer in Boise, Idaho, wanted to connect with customers during the Covid-19 shutdown. The aim was to let these folks know about available services and products. Many of the customers, however, had not received a text message from the retailer in more than two years. When the message went out, some of those customers were annoyed.
An email message to those same customers may not have raised any ire. But
Article source: https://www.practicalecommerce.com/how-to-write-better-sms-marketing-messages
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