Today UK startup Blueprint, a new Whatsapp and SMS e-commerce platform, has announced closing a €1.1 million seed round led by Magnus Rausing’s MAHR Projects and including Founders Factory and Hambro Perks. It’ll use the funds to ramp up the development of its true conversational commerce platform, which allows consumers to purchase products and speak to brands through a single SMS or WhatsApp message.
Blueprint, founded in 2019, aims to disrupt the retail process that has been built on email or online communication and traditional, clunky checkout systems. Using a mix of sophisticated natural language processing and machine learning in combination with real-world customer service agents, Blueprint is reimagining the antiquated payment and communication models. The startup is working with FMCG, health, wellness, beauty and home Article source: https://www.eu-startups.com/2020/04/blueprint-nabs-e1-1-million-for-its-whatsapp-and-sms-e-commerce-platform/
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