As the coronavirus global pandemic roils the global economy, marketers are caught in the crosshairs on how to acquire and retain customers. In the midst of the health crisis, it was reported that Amazon Prime delays reached the one-month mark, leaving consumers scrambling to find other online options to get the essentials they need. Amazon’s relationship with its customers is just one of speed and lacks human connection. Today, only Prime members are being prioritized, but for a fee.
Today’s direct-to-consumer brands are the world’s local shops of e-commerce, and they truly care about their customers and their communities. Consumers are uniting to support their local small businesses and rallying their support around DTC brands as well, especially as they could be the most heavily impacted during this pandemic. In Yotpo’s recent study, we issued results of a consumer trends consumer survey that sheds light on the
Article source: https://www.smartbrief.com/original/2020/04/consumers-force-brands-rewrite-marketing-playbooks-amidst-coronavirus
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