Martech, this month, like every other industry, has felt the effects of and has been dealing with a huge crisis and consequent landscape change. The coronavirus (COVID-19) has been the most talked about and searched about topic all this month. Let’s look at how that impacted the industry and other big news, insights, studies, and updates in marketing and martech in this March 2020 monthly roundup.
THE NEW RULES OF (MULTI-CHANNEL) CUSTOMER ENGAGEMENT: HANDBOOK FOR GROWTH MARKETERS
Winning CX will come from Brands who can balance relevance, consistency and convenience to drive engagement. The kind of engagement that drives optimal customer lifetime value and real business impact.
Last month, we asked if you were ready for March 2020; in hindsight, no one could possibly have prepared for what awaited us in March!
With most of the world going into lockdown or social distancing due
Article source: https://www.martechadvisor.com/articles/customer-experience-2/marketing-insights-march-2020/
Recent Comments