Banzai completes US$7 million funding round
US software-as-a-service firm, Banzai, has completed a US$7 million funding round, led by DNX Ventures, an early-stage VC firm focusing on B2B startups.
The latest investment round also included Vulcan Capital, the multi-billion-dollar investment arm of Vulcan.
The Series A investment will be used to expand Banzai’s product and service offerings in the event marketing automation category. Using Banzai’s end-to-end event marketing automation solution, Banzai customers have generated over 30,000 event and conference registrations around the world. In 2019, Banzai doubled its topline revenue, supported 1400 unique customer events, and grew its team by 200 percent.
Criteo is being investigated by France’s data watchdog
French data protection watchdog, the CNIL, is investigating adtech giant, Criteo, after a complaint was filed by privacy rights campaign group Privacy International.
Privacy International has been pushing for European data protection agencies to investigate a number of adtech outfits and others
Article source: https://www.cmo.com.au/article/671891/cmo-top-8-martech-stories-week-19-march-2020/
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