According to Gartner, marketing is the fastest-growing sub-segment of CRM, a view supported by an analysis of Pipedrive’s customer base, which shows demand for marketing tools increasing year over year. A recent survey among Pipedrive customers indicated that 38% of sales professionals in the US and UK use email marketing tools as part of lead generation and engagement of customers. In addition, 88% of Pipedrive users involved in marketing at their company say that email marketing is important in helping them to meet their objectives.
Over the next few months, the companies will focus on integrating both technical platforms and organizations and will soon come to the market with a new, high-value offering for customers. “Joining the Pipedrive team is a great opportunity to create more value for both Pipedrive and Mailigen customers,” said Janis Rozenblats, CEO and co-founder of Mailigen. “By joining forces with Pipedrive, we
Article source: https://www.prnewswire.com/news-releases/sales-crm-pipedrive-acquires-mailigen-provider-of-email-marketing-automation-301016532.html
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