Bazaarvoice Announces Syndication Partnership with Yotpo, Launches Bazaarvoice Partner Program to Connect More Brands and Retailers

AUSTIN, Texas, Feb. 27, 2020 (GLOBE NEWSWIRE) — Today, Bazaarvoice and Yotpo jointly announced a partnership that will provide Yotpo’s brand clients the ability to seamlessly syndicate customer ratings and reviews and visual user-generated content (UGC) to more than 1,900 retailer sites in the Bazaarvoice Network. The partnership with Yotpo is the first in the new Bazaarvoice Partner Program, which will make it easier for brands and retailers to generate and syndicate UGC through a group of preferred ratings and reviews, sampling, and other content acquisition partners. Showcasing UGC is a powerful way for brands and retailers to work together to better serve shoppers, who consider product ratings and reviews integral to their shopping journey.

While brands may generate and display UGC on their own websites, retail channels multiply its value by reaching exponentially more shoppers. Syndication helps brands ensure their content is available

Article source: https://www.globenewswire.com/news-release/2020/02/27/1991956/0/en/Bazaarvoice-Announces-Syndication-Partnership-with-Yotpo-Launches-Bazaarvoice-Partner-Program-to-Connect-More-Brands-and-Retailers.html