It’s been over 25 years since the first text message was sent, but mobile users’ love affair with messaging shows no sign of slowing down. Since the mid-2000s, WhatsApp, iMessage, Facebook Messenger, Instagram, Twitter and many others have transformed person-to-person (P2P) messaging.
The estimated numbers are staggering. Tim Cook said in 2014 that Apple handled 40 billion iMessage notifications daily. WhatsApp users sent an average of 65 billion messages per day in 2018.
Consumer messaging today
In addition to P2P, thousands of brands use application-to-person (A2P) messaging for marketing, reminders and confirmations. It too continues to grow, with messaging analyst firm Mobilesquared estimating that nearly 85 billion business-to-consumer messages – nearly 232 million per day – were sent in the United States in 2018.
Most of these consumer-focused messages were delivered by way of OTT messaging apps, not via the native pre-loaded SMS messaging application on consumer devices.
The reason for the heavy Article source: https://www.marketingtechnews.net/news/2020/feb/28/advanced-messaging-its-way-why-brands-should-be-excited/
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