Knowing what’s developing can help businesses stay ahead of the curve on adopting new systems, or plan ahead for changes in the industry as a whole. However, the methods and techniques of communication and marketing are continually adapting as new approaches and toolsets gain popularity.
To help people get a better sense of what’s ahead, members of Forbes Communications Council discuss some of the trends they see developing during the next couple of years, as well as touch on how those changes will impact the industry.
Members discuss a few industry trends they see developing.
Photos courtesy of the individual members.
1. Marketers’ Skill Sets Will Change
The extent to which AI will impact the tools marketers use on a day-to-day basis will create a paradigm shift in the marketers’ skill set. Technical acumen and the ability to configure campaign audiences will become less desirable traits in the complete marketer’s toolkit, while skill sets that AI are
Article source: https://www.forbes.com/sites/forbescommunicationscouncil/2020/02/26/looking-ahead-seven-communications-industry-trends-to-watch/
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