With $15M in funding, Habu emerges from stealth to help brands maximize marketing intelligence.
SAN FRANCISCO, CA: Habu, a marketing data operating system, launches today to help brands build a durable data foundation and deliver cross-channel personalization with automated privacy controls. After piloting with several global CPG and Fortune 500 brands for the last six months, Habu comes out of stealth with $15 million in Series A funding led by super{set}, with participation from select investors.
Increasing data regulations and shifting market dynamics have imposed severe limitations on marketers’ ability to harness first-party data to improve customer experiences and drive revenue. Created by former Salesforce executives and Krux founders, Habu is the most flexible solution for enriching, activating, and automating first-party data in a privacy-first world.
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Article source: https://www.martechadvisor.com/news/data-governance/habu-raises-15m-launches-crosschannel-personalization-solution-to-enhance-data-privacy/
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